About Me

My career spans over 19 years of branding in Silicon Valley and 9 years of creating a consumer technology brand in Los Angeles. I have an end-to-end understanding of the communications continuum and a track record of success.

From 1992 – 2011 I served as the Founder and Managing Partner of Arami Design, a technology brand experience design agency, building it to 20 employees. I have worked on some of the world’s largest technology brands – retargeting and rebranding of Samsung, Netgear and Canal+. I have also contributed strategically to branding many technology startups and have been instrumental in launching brands such as: Siri (acquired by Apple), Marketo (acquired by Adobe), Cavium (acquired by Marvell), Silver Spring Networks (acquired by Itron), Bersin (acquired by Deloitte) and Riverbed.

Most recently I have worked with Amazon Alexa team and as Head of Innovation at BOSS Audio Systems worked on integration of voice into automotive, marine and power sports products and launched and served as President of NYNE a consumer technology brand with presence on the shelves of major retail such as Best Buy, Walmart, Costco and Sam’s Club.