Translating Strategy into Execution, Taking products from idea to production, Closing the Gap between Ideas and Outcomes.


With more than 30 years of branding experience I help build and scale seed, early and growth stage consumer technology companies.

I work with clients define consumer targets, validate ideas, develop the vision, strategy and roadmap for products. Assist with complete product development from ideation, prototyping, China manufacturer sourcing to handling the mass production.

From product ID and packaging to UI design, complete websites and creative product launches, I help with complete brand positioning and marketing strategies and craft brand personalities that tells their unique stories.

I help with commercial operations and distribution and work on go-to-market strategies that place products on the shelves of major retail chains.

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