Translating Strategy into Execution, Closing the Gap between Ideas and Outcomes.
With a complete understanding and awareness of client’s challenges, I evaluate the current position of the company and get a full understanding of the target audience. I assist my clients craft their brand’s personality and tell their unique stories in comprehensive communications campaigns that ensure growth.
My work could take the form of a branding or rebranding strategy, web and app design project, creative product launch, well-structured storytelling, clear and convincing investor presentation, sales presentation that delivers the message clearly and closes more deals, complete product development from ideation and prototyping to China manufacturer sourcing, selection and handling the mass production and finally crafting go-to-market strategies to place products on the retail shelves.
With more than 30 years of experience I help build and scale seed, early and growth stage companies.
Currently, I am the president and brand strategist at NYNE, a consumer electronics brand with presence on the shelves of major retail such as Best Buy, Walmart, Sam’s Club and Costco.
As a Marketing-In-Residence at Prototype Capital and Mentor @ MAKE IN LA, I consult with seed stage startups in the areas of Robotics, Machine Learning, AR and VR, Hardware and IoT, Consumer and Enterprise Software and CPG on their business and go-to-market strategies, branding, marketing and sales.
For more than 20 years as managing director of ARAMI DESIGN, a Silicon Valley based technology brand experience design agency, I consulted and help brand companies such as Samsung, Netgear, Siri, Marketo, Riverbed and Silver Spring Networks.