Translating Strategy into Execution,
Closing the Gap between Ideas and Outcomes.
Hi, I am
Thanks for stopping by. I created this page so I can share with everyone a little bit about what I have done in the past and how I can help.
I am a creative entrepreneur and a passionate leader. I consult with entrepreneurs, introducing and managing new resources across design, branding, engineering, manufacturing, and sales to enhance their in-house innovation capabilities and harness cutting-edge technologies in order to build differentiated groundbreaking products.
I enable brands craft brilliant products and compelling experiences and bring new products to market, ensure impactful product launches, decrease time-to-market and minimize cost and build businesses.
Brand experience – Bringing more than 2 decades of consulting with high-tech and consumer technology companies on their brand experience design, I assemble teams of brand visionaries that create a multi-layered, powerful brand systems that make lasting emotional connections with the consumer. An integrated digital and physical brand presence that reflects your core values and your corporate vision. I focus on developing a brand experience at every touch point throughout the life of your brand from launch, through funding rounds all the way to shelf presence and unboxing. I believe brand experience is an emotional connection between the value portrayed and felt by consumer senses and their core principles where needs for character and beliefs are met.
Key clients: Samsung, Siri (now Apple), NETGEAR, NYNE, Silver Spring Networks (now Itron), Riverbed, Marketo
Product Development – Combining in-depth knowledge of innovation, development and manufacturing, with understanding of the marketplace and financial forecasts, I assist brands with idea and concept valuation, prototyping, contract manufacturer sourcing, audit and selection, BOM analyzation and cost-reduction in order to deliver manufacturable, serviceable products with great attention to detail.
Key clients: NYNE, BOSS Audio
Product Launch and Sales – From developing the go-to-market strategies to sales into major retail and merchandising I assist with launch, presentation and sales of products into major retail chains.
Key retailers: Best Buy, Walmart, Sam’s Club, Costco, Target
I am currently head of Product Innovation at BOSS International Group (BIG) with offices in US and Shenzhen, China and one of the leading US based manufacturers of aftermarket automotive, recreational vehicles and motorcycles products and accessories.
I am also co-founder, product visionary and director of brand at NYNE, a consumer technology division of BIG with presence on the shelves of Best Buy, Walmart, Costco, Sam’s Club and e-tailors such as Amazon, Crutchfield and Walmart.com.
At BOSS International Group as head of product innovation I am working with Amazon Alexa Auto team integrating voice into our portfolio of products – as well as evaluate latest cutting-edge technologies such as gesture control and wireless charging in order to expand our products and their capabilities.
As an Entrepreneur-In-Residence, I work with Prototype Capital portfolio of companies and as a mentor consult with startups at Make in LA incubator in the areas of AI, Robotics and Consumer Technology.
In the past two decades I have been involved in a range of successful technology-based startups and global enterprises as either an advisor or founder developing the brand and the experience including Samsung, Siri (now by Apple), NETGEAR, Silver Spring Networks (now by Itron), NYNE, Marketo, Riverbed, Bersin (now by Deloitte) and Canal+. As the vision and voice of the brand, I have been a frequent speaker at major industry events such as CES and IFA on subjects such as product innovation, design and entrepreneurship.